NEWS/PRESS (full article)

Drinks Industry remains a major part of Irish tourism

29th August 2011

The Drinks Industry Group of Ireland, has today published a new report detailing the extent of the industry's contribution to Irish tourism, its support for national and local cultural festivals and events that take place the length and breadth of the country, and for our major national sporting organisations.

The Contribution of the Drinks Industry to Tourism, Festivals and Sport, by Anthony Foley of Dublin City University, clearly demonstrates that there is a strong association between Ireland's tourism image and its major drinks brands, that the facilities and services provided by the drinks industry are vital elements of Irish tourism, and that many cultural and sporting events rely on the industry's financial input.

DIGI said that as the development of tourism has been identified as a key part of economic recovery, and given the industry's major role in providing facilities and supporting major events that stimulate the national and local economies, the Drinks Industry will redouble its commitment to working with Government and relevant agencies on maximising its contribution

The Chairman of DIGI, Kieran Tobin, commented, 'DIGI periodically evaluates our industry's input to Irish tourism. While tourism has declined in recent years following the global financial crisis and the deep recession, recent CSO figures show a 15% increase in visitor numbers between April-June and a positive first six months in 2011.

'In this context, the Drinks Industry provides many important elements of our national tourism infrastructure. These range from visitor centres such as the Guinness Storehouse (Ireland's number one international visitor attraction) to the Old Jameson Distillery, and include city and rural pubs that provide food and entertainment to visitors.

'In fact, tourism guides frequently state that a night in an Irish pub is among the most enjoyable experiences a visitor can have. This is an ideal opportunity to promote Irish brands and products, while sustaining jobs and the economy.

'In addition, many of the hundreds of festivals and events which take place around the country - and that are crucial to attracting visitors - depend on Drinks Industry sponsorship.

'Sporting and cultural events such as the Guinness Autumn rugby internationals, the All-Ireland Hurling Championship, the Heineken Cup, the Jameson Dublin International Film Festival, the Guinness Cork Jazz festival, the Absolut Fringe and many horse racing festivals rely on the substantial financial input of the Drinks Industry as title or co-sponsors.

'In these tough economic times, it is difficult to envisage who would have the commitment, the track-record, and the means to fill the void should further restrictions be placed on drinks industry sponsorship.

'The Programme for Government has identified tourism's role in the regeneration of the national economy over the coming years, while the recent Jobs Initiative specifically sought to boost the wider hospitality sector. In this context the Drinks Industry wishes to work with the Government to identify further measures to boost this important sector.'

ENDS

A copy of the report is available here

 
The Drinks Industry Group of Ireland
Anglesea House, Anglesea Road,
Ballsbridge, Dublin 4.

Tel: 01 668 0215
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