€1 billion export contribution to over 100 markets
The Drink Industry makes a major contribution to the Irish economy
The Drink Industry has a central role in Irish tourism
Drinks exports - global leadersInternationally, Irish drinks brands of whiskey, beer and cream liqueur, are known and respected the world over, and are a key part of our national identity globally.
These brands contribute hugely to our export efforts. The export of beverages is more important to the Irish economy than dairy products, for example. In 2007 Irish beverage exports accounted for €1.25 billion. These products are intrinsically Irish and must be sourced and produced locally.
Tourism infrastructureFrom large-scale facilities such as the Guinness Storehouse or the Jameson Distilleries, to individual historic pubs in our major towns and cities, to the small rural pub at the country crossroads, all have a central role in driving and developing the attractions and services that tourists require and enjoy.
In fact, tourist guides frequently state that a night in an Irish pub is among the most enjoyable experiences a visitor to Ireland can have. This is an ideal opportunity to promote Irish brands and products, while sustaining jobs and the local and national economy.
RTE News report on industry support for tourism and sponsorship (24th June 2009)
Listen to moreClick here to listen to a radio interview by the Chairman of the Drinks Industry Group of Ireland, Kieran Tobin, about the industry's contribution to Irish tourism (Newstalk 106-108, Wednesday 24th June 2009).
Read moreIn this section you can read about the research DIGI has commissioned into the extent of our contribution to generating, developing, and sustaining tourism in Ireland.
Click here to read The Contribution of the Drinks industry to Irish Tourism (June 2009)
Click here to read The Drinks Industry and Tourism in Ireland, October 2005