Industry Research

Jobs, Exports, Tourism

The drinks and hospitality industry makes a significant financial and social contribution:

• Employing 92,000 people in ever corner of the country 
• Buying €1.1bn worth of Irish inputs 
• Exporting €1.25 billion worth of produce every year
• Supporting 12,000 farm families 

The hospitality industry is the focal point of every town across the country and a vital part of the tourism infrastructure. The pub is the #1 reason why people come to Ireland, while listening to music in the Irish pub is the #1 reason tourists would return. 

Our internationally renowned brands are world leaders in the global drinks market and contribute significantly to Ireland’s international profile.

In this section you can read the relevant research we have commissioned that outlines the drinks industry’s major contribution to the Irish economy, Irish exports, Ireland’s social and cultural life, and to Irish tourism.