Promoting responsible consumption

Responsible consumption

The overwhelming majority of Irish people enjoy alcohol in a moderate and responsible way that enhances the quality of their lives – just as people do the world over.

There is a small minority of people who misuse alcohol. Alcohol misuse is not the industry’s best interests from any point of view.

Socially we have and are fulfilling our responsibilities to promote a more mature attitude to alcohol in Ireland. Economically, we know that increased levels of alcohol misuse will ultimately lead to further restrictions and regulation.

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